What are the key features to look out for in an OTT Platform ?
Today, consumers have a vast variety of content available to choose from than ever before. Viewers are expecting access to content anytime, anywhere, and from any device which has opened opportunities for various OTT platforms to evolve. Leveraging the internet connectivity of smart TVs, several content owners, broadcasters, and advertisers are gearing up to provide good-quality content to delight their viewers.
There is significant traction among the content owners and broadcasters who are over the OTT platforms to distribute content to reach their audiences and provide a personalized yet seamless user experience.
While the potential of the OTT platform is at its peak, for content owners and producers launching their video streaming services has endured from good-to-have to must-have. If you are a content owner with a rich video library, sizeable audience and want to get your content on streaming devices such as Android TV, Fire TV, Roku, iOS, Apple TV, etc. you know it’s a daunting task.
You should approach an OTT platform to launch and manage your content. While choosing a platform, it’s important to pick the right one that aligns with your business goals, needs, and resources. An OTT platform that powers your video streaming, shall possess a myriad of essential features to help you launch, manage, monetize as well as grow your streaming services. Evaluate OTT platforms carefully, understand their capabilities and features. Let’s delve deeper into core features:
Content Management SystemEasy InterfaceSubscription modelsAnalytics and InsightsVideo PlayerUser ManagementSocial SharingAdaptable to Business NeedsSupport
Content Management System
CMS is the most significant feature that aids in all aspects of video content management right from creating, importing, and managing content. The OTT platform facilitates:Easy uploading and metadata management for videosSupport the right content discoveryGeographic setting—The OTT platform should offer flexibility to set one’s own content rules.Distribution—Option to connect social media accounts with the platform. With this, the service provider can automatically distribute videos to user’s woned and operated devices via a simple dashboard.Adaptive Streaming—Optimized for different bit rates to deliver videos to the user in the highest usable quality for each specific user ranging 240p, 360p, 720p, 1080p, and 4k.Curating videos— Easy to organize content with reusable playlist feature for publishing & promoting.
An ideal OTT platform should have a user-friendly interface that is easy-to-navigate a nd accessible. The platform has to enable users to quickly discover the desired content and able to perform varied functionalities and tasks swiftly. A simple, well-structured OTT platform provides an exceptional experience for consumers allowing them to perform tasks anytime, anywhere, on any network and any device thereby maximizing reachability.
A versatile OTT platform supports multiple subscription models for users availing of content or media services. Models such as Pay Per View (PPV), Subscription Video on Demand (SVOD), Advertisement-supported Video on Demand (AVOD), and other combinations like a hybrid or Flexi model, rental services, etc. You can choose a subscription that ensures you the flexibility within the scope of your requirement that evolves and adapts.
Analytics and Insights
OTT platforms analyze complete visibility, in-depth information, and metrics around multiple areas such as user journey, video engagement, content performance and, consumer engagement. Content distribution across different devices and platforms and their impacts.
A comprehensive OTT player that is agile and gives a great user experience. Few things to consider here are:Continue watching list featureSubtitle supportSupport both VOD-Video On Demand & Live streamingBitrate customization support with auto & manual bitrate switchingCompatible with tags
The platform should provide secure user management ensuring reliable broadcast without any threats. The OTT platform enables admin to have absolute control over user access, onboard and off-board users, password reset feature, subscription management, refunds, email update of users, set-up rules, etc. At a user level, the platform can also manage multiple user profiles under a single account, enabling offline viewing & watch history.
Choose a platform that enables hassle-free social media integration, it’s evident that the audience prefers the easier way to view content and would like to share content in their social circle. This kind of sharing helps promote the OTT brand and provide scope for more engagement with viewers.
OTT platform that offers 24*7 service for maintenance, upgrading, support, and troubleshooting. Also, the availability of real-time support during online live streaming gives an added benefit to users. Keeping users in sync with regular updates on services and programs makes a big difference for users.
The Bottom Line
With great services come great responsibilities and if the service provider honestly counts oneself as accountable then it not only gains user support but also loyalty. It’s very easy for users to get attracted. Also, it is equally necessary for the content, media owners, and broadcasters to wisely choose the right content for the users.