nderstanding Simulcasting and How It Works !
Impact of Live Streaming
Online live streaming is growing immensely and fastly over the past couple of years. The major reason behind that is the rapid development of video technology. In fact, recently Cisco has made research and predicted that by 2021, 80% of entire internet traffic will consist of videos. Nevertheless, out of all sorts of video content, live video streaming has the biggest impact.
Live video streaming is cost-effective, takes minimal production time, and attracts real-time engagement. while considering the broadcasting and live streaming, engagement or maximizing audience reach could be one of the challenges.
However, several live video streaming services and broadcasters struggle to boost engagement and attract viewers on their telecasts. Investing in the marketing of your streaming platform could be one of the solutions to gain more views, but it is not feasible for small broadcasters or video streaming services that are just starting up.
Luckily, now one can leverage social media & other platforms to amp up the reach and engagement organically. The same content can be easily live-streamed on social media accounts and other platforms like YouTube, Vimeo, etc. this would help to increase viewership and even gain more traction on social feeds.
Wanna get huge traffic and more engagement with the live streams? This is where simulcasting becomes relevant/compatible.
What is Simulcasting ?
Simulcasting is the newest form of live broadcasting and it is a portmanteau word i.e combination of simultaneous & broadcasting. Simulcasting is a broadcast event or stream aired across multiple channels, mediums, or services. In simple terms, broadcasting or streaming content to several channels at once.
Streaming on one platform could limit the number of viewers. But if you simulcast to multiple platforms including websites, social media, mobile apps, etc. then you have the potential to reach out to millions of viewers at the same time. Today, you can simulcast a multitude of virtual events, private events, sporting events, webinars, content made for entertainment purposes, speeches, and more.
An ideal OTT platform should have a user-friendly interface that is easy-to-navigate a nd accessible. The platform has to enable users to quickly discover the desired content and able to perform varied functionalities and tasks swiftly. A simple, well-structured OTT platform provides an exceptional experience for consumers allowing them to perform tasks anytime, anywhere, on any network and any device thereby maximizing reachability.
Simulcasting is the norm in the world of radio where it is prime best practices for outreach. Some audiences tune into AM radio, others can reach the satellite, so using Simulcasting the broadcasters could reach both types of audiences.
How Simulcasting Works?
There are a few ways to simulcast a live stream. A simulcasting software, software encoder, or a share code generated by a video hosting manager.
The technicalities complexities involved in simulcasting vary by the method you choose to broadcast your live videos. In most cases, OTT-Over-the-Top technology is used to stream videos over the internet. Later, the internet simplifies to broadcast the video on several platforms at once.
Simulcasting Software---The software is provided by the OTT platforms enabling to live stream video content on several channels. The software offers many benefits including video source setup, the ability to switch scenes of live streaming, and output settings.
Encoding software---Encoder level technical solution works best for a customized solution. Multiple destinations of platforms and channels need to be set up in the encoder settings.
Share Code---Share codes are similar to links that you would post on social channels. Once you add the share code to a blank post on Facebook, LinkedIn, or Twitter a screen & title will appear that renders live streaming.
OBS or Open Broadcaster Software is a live streaming tool that facilitates simulcasting. It supports video recording, mixing, and editing content. In this, you can also add filters and make an automatic correction to your videos.
Switchboard Live is another software that uses over-the-top technology that provides simulcasting and other streaming solutions.
Benefits of Simulcasting Your Live Events:
How to Make a Simulcast Successful ?
Simulcast streaming is more complicated than a normal live streaming event. It requires a bit of preperation and a trail run before the live stream.
Here are some useful tips to simulcast successfully.
Test---Since you are going to stream on multiple platforms, it is a good idea to check and test each module individually before going live,
Choose a platform that enables hassle-free social media integration, it’s evident that the audience prefers the easier way to view content and would like to share content in their social circle. This kind of sharing helps promote the OTT brand and provide scope for more engagement with viewers.
Notify your Audience---To maximize the reach and viewership, is is important to inform your audience prior and notify the schedule of live streaming and the channels, apps, and other platforms where it would be accessible.
Let people know about you live event by making announcements, creating countdown posts on cocial media channels to get maximum viewership and engagement. This will help people to connect on whatever channel/platform they prefer.
Check the Live Streaming Setup---Make sure you have a separate and secure line of high-speed internet to upload HD videos without any hassles and also keep backup internet connection. Check your broadcast requirements including camera, lens, lights, tripods, etc.
Trial Run---Going live on various platforms at the same time could be overwelhming. But it is very important to test each cahnnels or platform separately before streaming and ensure everything is working as expected. In case, if a platform performs better than the other then you can even redirect audience to that platform to facilitate better user experience.
Monitor the Platform---It is essential to check the whole live video is stearming perfectly or not. Also check for live commenting capabilities to know the viewers’ feedback and interact with them in real-time.
Bottom Line With ever increasing internet users and video content consumption through social media channels and other platforsm, it makes sense to simulcast live streams to get more traction. Simulcasting comes with several benefits and can be easily done with theright set of tools. It can help make the live streams more accessible, reach a wider audience, and boost engagement. Among specialized simulcasting software, software encoder, and share code choose the option that works best for you.